Every vendor grades its own homework.
You have a team and agencies in place. What you don't have is one record that reads all of them the same way. That's where we start.
The referee, first.
The board and the baseline on their own. One record of the business, every channel counted once, read every Friday, with each platform's claim shown next to what the store could tie to it. It replaces nothing, so it threatens nobody. It's also the one thing none of your agencies can offer.
Nobody grades its own homework.
orders Meta claimed in one week, 7-day click
243
Sep 25 to Oct 1, 2026
orders the store could tie to Meta, first visit
134
Sep 25 to Oct 1, 2026
One week at the bakery. The board counts each order once, from the store's own record of where the buyer came from, and shows the gap per platform. Reconciliation, not causal credit.
Then, one lane.
Retention
Flows, campaigns and subscriptions, installed and run on the same measurement, for the brand that has the rest covered.
Acquisition
Ads and creative on a written rulebook, judged on paid cost per new customer the store actually recorded, never on a platform's own attribution.
With your team, not around it.
Your agencies keep their lanes. Everyone reads the same board on Monday and the Friday numbers go to all of you. When a platform's claim and the store's record drift apart, the board says so, and the conversation about where the money goes gets shorter.
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