Operators. Not account managers.
Two people who install the growth system inside consumer brands and run it with the founder every week. No account managers, no bench, nothing on our logins.
Two people run every account.
Systems, funnel, retention
Builds the machine: the board, the store, the flows and the rhythm that runs them.
Dougie Taylor
Demand, creators, paid
Runs demand: creators, paid, and the creative that feeds them.
We take four installs at a time.
Two people, no bench. Four is where every board still gets read every morning by one of us.
The doctrine.
Fix conversion first.
Ads on a leaky store buy expensive customers. The store gets fixed before spend goes up.
Then compound retention.
The second order is where the money is. Flows and subscriptions are built before the first new dollar of ads.
Then scale acquisition.
Spend grows only while paid cost per new customer holds under the gate.
Measure all of it against a frozen baseline.
Four weeks of the old store, locked before we touch anything, so growth is never argued.
The rules we keep.
- A flat fee, whatever you spend on ads.
- Your logins stay yours. It all lives in your accounts.
- Software billed to you at its own price.
- Month to month. Leave any month.
- The board grades the work, against a frozen baseline.
- The paperwork does the pitching.
To make every number provable.
That's the whole job. The board, the baseline and the Friday email exist so a founder can check every result instead of taking our word for it. We've built brands of our own. This is the playbook that came out of them.
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