A fractional growth team that does the work.
What is a fractional growth team? Senior people who run a brand's growth without joining the payroll full time. Convey is two operators, not another agency. We run the growth system end to end, inside your own accounts. Built for brands on Shopify between $1M and $15M a year.
Your store, read in writing within 48 hours. Free, no login, no call.
What does a Shopify growth operator do?
Owns the work and the number, instead of advising from the side. A growth operator is responsible for the flows, the pages, the ad rules and the weekly read, inside the brand's own accounts, and answers for what the store recorded. It's the word we use for ourselves. Operators, not account managers.
Fractional CMO or growth team?
| Convey, two operators | A fractional CMO | A fractional head of growth | |
|---|---|---|---|
| What you get | Two operators, every week. | One senior strategist, part of the month. | One senior lead, part of the week. |
| Who does the hands-on work | We lead it across ads, creative, site, email and retention, inside your accounts. | Vendors and freelancers they hire and manage. | Often them, for a channel or two. Vendors for the rest. |
| Where the work lives | Your Shopify, Klaviyo and ad accounts, from day one. | Decks, plans and the vendors' tools. | Your accounts, if they set it up that way. |
| How results are read | One board, a baseline frozen first, every order counted once. | Each vendor's report, rolled up. | The dashboards they set up. |
| Best when | The founder is still the marketing department. | You need direction and a team to manage. | You have a team and need one senior lead. |
How each one usually works; people and firms vary. Each is the right hire for some brands.
Has it worked for a brand like ours?
At the bakery, revenue a day is up 21% since launch, read from the store's own Shopify against four weeks frozen before anything changed. Observed results from the store's own record, not isolated causal lift. The case study carries the source and the window.
When does a fractional team make sense?
The founder still runs the marketing
Ads, email and the store all sit with one person, and each gets whatever attention is left.
Past freelancers, short of a full team
You're doing $1M to $15M a year, selling something people reorder or give. A head of growth, a media buyer, an email lead and a developer would be four hires. This is one relationship, measured on one board.
Five vendors, no owner
Ads with one vendor, email with another, the site with a third, and the founder in the middle, reading reports that each claim the same order.
When is it the wrong call?
When the job is brand strategy, packaging that wins on a shelf, the sell deck or the retail entry. We refer those to people who've done it at scale. And if a strong team is already in place and only needs a referee, start with the board on its own.
How does a fractional team work inside your accounts?
It starts with a free read of your store, then a scope written to your numbers, with read-only access to start. The install takes about three weeks. After that the week has a rhythm: the board on Monday, cuts on Tuesday, shipping on Wednesday, the numbers in writing on Friday, and an hour a week with you.
Everything built in that time, the store, the flows, the ads and the content, stays in your accounts.
What else do founders ask?
Is a fractional growth team just an agency?
Not the way we run it. An agency tends to own one channel and report from its own tools. A fractional growth team owns the outcome across ads, site, email and retention, inside the brand's accounts. Convey is two operators, not another agency.
Do we still need a CMO or head of growth?
Not to start. If you have one, they set direction, we carry it out inside the accounts, and everyone reads the same board.
How is the work measured?
Against four weeks of your store frozen before anything changes: revenue, orders and new customers a day, and paid cost per new customer. Each number after that is read against those four weeks.
What happens after the free read?
You get five ranked findings. If they fit what you need, we write a scope to your numbers. If they don't, we tell you so, and the read stays with you.
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