A better-looking site is the side effect.
We rebuild around the decision that stops someone buying. Four went live in the founder's own accounts in about three weeks, baseline frozen first. One is in final review.
Brand, then the numbers.
the bakery
the roaster
the cookie shop
the aircraft company
the kids' brand
Your store, here.
Every number has a file behind it.
The Friday emailView
One week at the bakery. This week, last week, since launch, the baseline, all on one ruler. Every Friday, in writing.
The system mapView
On the founder's own board: the system, every flow, every campaign, every landing page, and the evidence behind each choice. Nothing ships without a yes on it.
The first page of the boardView
What every install starts with: read-only access, an hour a week, raw footage when you film.
The ads planView
Every ad, its rule, its limit. Spend grows only while paid cost per new customer holds. The rule is written down, so nobody has to remember it.
A flow page on the boardView
Every email designed, checked and signed off on the board before it sends.
The week, in storiesView
The week, told in numbers. One claim per frame, each number from the board.
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