the kids' brand

Wins on Amazon and on shelves. A site built to match.

A site built around a subscription box, the emails written and checked on the board, and every channel given its own frozen baseline before a dollar of ads. In final review.

3,651

On the board.

active subscribers on the board, Oct 2026

A count from the brand's own records. The lift gets read on every channel after the first dollar of ads.

Observed results from the store's own record, not isolated causal lift.

What we took over.

The site, the email, the ads and the measurement, for a brand that already wins on Amazon and at retail and needed a site that sold like they do.

Most of its dollars are made on Amazon and in stores, out of Meta's sight. So the measurement came first.

What we installed.

The site

Built around a subscription box, with the Amazon reviews brought home to the brand's own pages.

The emails

31 emails across nine flows and three campaigns, written in the founder's voice, designed and checked on the board. Nothing sends until the founder signs off.

Every channel, its own baseline

Amazon, the website, retail and TikTok Shop, each with its own baseline frozen before a dollar of ads.

The ads

Meta rebuilt, with the lift read on every channel, website included.

How we ran it.

In final review. The baselines are frozen, the emails are written, and the ads wait for the sign-off. When spend starts, a dollar on Meta is read everywhere it lands.

What's on the board, dated.

WhatValueWindow
active subscribers on the board3,651Oct 2026
built, in final review31 emails across nine flows and three campaignsOct 2026

Observed results from the store's own record, not isolated causal lift.

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