Notes
Notes from the board.
Short answers to what founders ask us most, each with a dated number from a store we run. Client names stay private. The numbers come from each store's own record.
The notes.
Why the platforms over-claim
100.8%of one week's orders, claimed by the platforms between themone week, Sep 2026
MER, ROAS and the ceiling
$65 to $55paid spend per new customer, first week to since launchAug 28 to Oct 8, 2026
The frozen baseline
+98%orders a day since launch, against four weeks frozen firstJul 28 to Oct 12, 2026
How long a rebuild takes
21 daysto install, fit selector and allSep 17 to Oct 8, 2026
Observed results from the store's own record, not isolated causal lift.
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