Real press. No system behind the store.
A new store on Shopify, built from the shop's own data and reviews, with the emails and the measurement live before the switch. The real read comes at four weeks.
+127%
Observed results from the store's own record, not isolated causal lift.
What we took over.
The store, the email, sign-ups at events, and the measurement. A cookie shop with real press behind it and no system behind the store.
What we installed.
The store
New, on Shopify, built from the shop's own data and reviews.
The emails
Flows in the owner's voice and a campaign calendar through November, signed off on the board before the first send.
Sign-ups at events
QR cards, a road kit, and a sign-up flow that works at a folding table. 134 sign-ups, 47 off the kiosk in launch week.
The measurement
GA4 and source tagging live, and the pre-launch baseline on record before the switch.
How we ran it.
The ruler reads every week against the baseline, and the report goes out every week in writing.
Ads come last, after the store has proven it can hold the traffic. Launch week's number carries a small base, and it says so on the board.
What happened, dated.
| What | Value | Window |
|---|---|---|
| orders a day in launch week | +127% | Oct 1 to 7, 2026, small base |
| launch week | 134 sign-ups, 47 off the kiosk | Oct 1 to 7, 2026, small base |
Observed results from the store's own record, not isolated causal lift.
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