The coffee was there. The site wasn't.
A new site, subscriptions and the email flows, live in the owner's own accounts in about three weeks. Every number from the roaster's own Shopify, against the four weeks before.
+98%
Observed results from the store's own record, not isolated causal lift.
What we took over.
The store, the email, the subscriptions, the ads and the measurement. A roaster with a real following, a site with no reviews on it, and the automated emails switched off.
First, a site that sold what the roastery already had.
What we installed.
The site
New, on Shopify, built from the roaster's own data. Live in about three weeks, baseline frozen first.
Subscriptions
Built on Shopify's own contracts, no app in the middle.
The flows
13 flows in 21 days: welcome, abandoned checkout, post-purchase, replenishment, win-back, review request, subscription. Written in the owner's voice.
Reviews
A spin-to-win wheel on sign-up and a review request flow, which took the store to nine five-star reviews from zero.
Landing pages and the ads
A landing page per kind of customer. Meta rebuilt on written rules.
The board
All-in cost per new customer, read every Tuesday with the owner.
How we ran it.
Every Tuesday, the board with the owner. Every Friday, the numbers in writing.
One week in September the platforms claimed 100.8% of the orders between them. Email alone claimed 10.8x what the store could tie to it. The board counted each order once, and the gap sat next to each claim where everyone could see it.
What happened, dated.
| What | Value | Window |
|---|---|---|
| orders a day since launch | +98% | Jul 28 to Oct 12, 2026 |
| revenue a day since launch | +58% | Jul 28 to Oct 12, 2026 |
| new customers a day, small base | 2.3 to 7.4 | Jul 28 to Oct 12, 2026 |
| what shipped | 13 flows in 21 days | launch |
| reviews | nine five-star reviews from zero | since launch |
| of one week's orders claimed by the platforms between them | 100.8% | one week, Sep 2026 |
| what email claimed against what the store could tie to it | 10.8x | one week, Sep 2026 |
Observed results from the store's own record, not isolated causal lift.
Send us your URL.
Get a free written read in 48 hours. No login, no cost, no call.
Sent. The read lands in 48 hours.